Big Changes

How Big Data is revolutionizing economics

A few weeks ago I attended the Digital Economy Days, a technological conference organized by the University of Amsterdam in partnership with Samsung, that encourages students to get ready for the digital economy environment in which they will be working. Being rather tech adverse and having a limited understanding of anything beyond Microsoft Office, one

The Tesla Experience

Over the years, the traditional method of doing business has been design, advertise, and hopefully sell your product. Recently, some brands are turning towards a new marketing strategy, experience marketing, by focusing on providing a stellar brand experience to customers instead of sticking to what is traditional. Brand experience, simply put, is a complete bundle